Heidy Rehman. Founder of Rose & Willard. View Full Bio. Trading Places: From Citi Group To Start-Up Interviews. Trading Places: From Citi Group To Start-Up. Heidy Rehman is the Founder & CEO of feminist fashion label, Rose & Willard. Prior to setting up her company she had a long corporate career in finance. Heidy . Heidy Rehman couldn’t find reasonably priced, ethically produced professional attire for women that suited her tastes. Instead of settling for.

Author: Gugul Nikus
Country: Chile
Language: English (Spanish)
Genre: Travel
Published (Last): 28 April 2013
Pages: 373
PDF File Size: 6.55 Mb
ePub File Size: 11.7 Mb
ISBN: 783-1-34528-606-7
Downloads: 37446
Price: Free* [*Free Regsitration Required]
Uploader: Akinolar

I am willing to accommodate this. We would choose real women.

We measure this in terms of the types of conditions we ourselves would be willing to work under. I had the chance to chat to Heidy about how she started her business and about what inspired her to do so. Get top stories heody blog posts emailed to me each day.

Your email address will not be published. I suspect she’s done a bit of both but more of the latter. This is in sharp contrast to the fashion industry overall where interns work for no pay. She is a valued team member and it would be wrong to risk losing her simply because she has family commitments. If the visual portrayal of our gender is so proscribed then perhaps it is no wonder that so many women experience ‘Imposter Syndrome’ – a belief of being unworthy.

They are looking for somewhere to belong. From an empowerment perspective — as well as the empowerment principles in place at our studio — our aim is to create beautifully-crafted, luxurious and modern pieces that flatter the female form. Why do we not see blanket, tangible reform? Looking back the decision to set up a womenswear brand seemed inevitable given my frustration at not being able to find the clothes I wanted and needed to wear in my professional life.


Ultimately we want that feeling to engender a confidence and empower women to go out and conquer the world. Prior to setting up her company she had a long corporate career in finance. We have worked with Medaille Trust donations.

interview with heidy rehman, founder of rose & willard | lip magazine

This principle extends to and includes our own studio where every intern is paid. For example, write a list of your grievances in as objective a manner as possible, e. So perhaps present the grievance and deliver the answer. So far we have worked with Futures for Women where we donated a prize at a raffle at their annual event. Fashion Industry Heavyweights Can Discourage the Use reuman Ultra-Thin Models As the owner of ehidy womenswear brand one of the most important decisions I have to make is the choice of model for our marketing campaigns.

I also found that colleagues shared that frustration. They claim that by there will be 1. Indeed I deliberately took the approach of hiring people no recruitment consultant would ever have suggested. If you’re buying polyester then, potentially, the answer is yes.

My aim is to always maintain a structure of equality and to encourage everyone to express their views and concerns. Women differ from men not so much in their leadership styles as in the values that they bring to the job. Hopefully that will help drive a more assertive approach and propel everyone forward.


They are much more influenced by compassion and fairness than men. The creative side was accomplished by hiring people with that expertise. I believed some people, especially women, would lack the assertiveness to suggest an idea over and above their line manager. The ‘Ice Bucket Challenge’ is another analogy. But I won’t do it. For example, one staff reman asked to have all of August as a holiday as she has two children of school age. Our new collections are all being produced in-house.


And I have stuck to that.

Heidy Rehman on feminist fashion

It just took a while to decide what exactly that was going to be. In light of recent talk, you could be forgiven for thinking so. Never cry or show emotion. Also I would rebman having any conversation in a relatively formal setting, i. In some countries there will be twice as many women as men in these institutions. I was at a crossroads in my life and so took the leap. There is a rising rate of women in tertiary education.

An army of unpaid interns would make my life that much easier and would keep my costs that much lower. The tide has already turned …. Your Cheap Clothes Will Cost Lives With Future Rana Plaza Tragedies If customers better understood the differences in quality between cheap, low quality, throwaway items versus better quality and longer-lasting but higher-priced garments they may become more inclined to buy fewer but better clothes.

You may use these HTML tags and attributes: Do you have any advice for women who have experienced gender inequality in the workplace or in the fashion industry? I believe as more women enter and stay in the workforce, they will develop a stronger lobbying voice which will compel corporates to create more flexible working for those with families.

And not only would they be non-models but, if we were to show their faces, then we would tell their stories and celebrate their achievements. Is Luxury Even Luxury Anymore? I have also allowed flexibility in her hours so she can take her children to school.